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SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.
 | Get Mobile Ready |
| Be sure links to your site and within your site use your keyword phrase. In other words, if your target is "blue widgets" then link to "blue widgets" instead of a "Click here" link. |
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It's time to consider updating your website and making it compatible for mobile web browsers.
Say you're a florist. With your current website, you probably have big, bold and beautiful pictures. Maybe a video on the front page of your website gives your customers a weekly tip on arranging flowers for an office environment. After a few seconds a pop-up window displays, encouraging visitors to sign up for your monthly floral e-newsletter. Your website works well for your corporate customers accessing it from their high-speed telecommunication lines. But the corporate event planner that typically accesses your website via his computer at work might need to access it in a taxi cab using his new cell phone or smartphone with internet-enabled connectivity. Or maybe a soon-to-be bride wants to share your flower selections with her mom while she's standing in line at a mall. Is your website ready for these "new" customers wanting to access it in a mobile environment? If it's not ready, now's the time to consider who your audience is and how they access your site. Work with your technology professional to analyze your traffic logs and see what types of browsers are accessing your site. Do you see mobile traffic? Take the time to poll some of your customers about the likelihood of them accessing your website and others on their smartphones. Once you've decided a mobile site is right for you, it's time to create one. If you have a very large website with thousands of pages, it might not be necessary to configure your entire site for mobile access. I would guess that many of your mobile customers visit your website for a specific purpose--perhaps to check on orders or search your inventory. Find out what they want from your site and work from there. Think about your business, your website and your customers. Consider whether you have--or should have--content that mobile customers would want to access. If so, experimenting with a mobile website is probably worth the effort. If you have a database of product information and want mobile customers to access it, you might want to try 4info.net, which offers a service that enables mobile users to search content on your website or retrieve it via short message service. Our instant mobilizer product is available for only $5.00 per month. Hosting included. |
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